Black dogs wait on average four times longer than other dogs to be adopted. Faced with this observation, a website took advantage of the popularity of the song “The Black Dog” by the American singer to help these animals.
“Goodbye Kiki, Banzai, Chipie and Zeus and welcome to Taylor Swift Taylor Swift, Taylor Swift, Taylor Swift and more Taylor Swift”, writes the Second Chance website, which collects about 25,000 ads for animals to be adopted from several associations. The platform has decided to rename more than 600 black canines with the name of American singer Taylor Swift. The goal? Help them find a family faster. Actually the latter “wait on average four times longer than others to find a host family”sorry Second Chance.
“This year, a black dog caught the world’s attention and generated millions of searches and discussions on social networks: the song “Black Dog” by Taylor Swift.” explains the platform. In this hit song released in April 2024, the American singer tells the story of her breakup with her ex-boyfriend who goes to a bar, “the black dog“. The music has nothing to do with black dogs in general, but the website hopes to take advantage of the success of the hit to launch its campaign.
“Who better than excited Taylor Swift fans”
The platform wants to count on support from the biggest “fan base” of the world: “the fast ones” (Taylor Swift fan name). “Who better than the passionate fans of Taylor (Swift) to be able to change the price of eggs and create an earthquake or do increase a country’s GDP to change the fate of these animals in the middle of adoption week?explains the site. If “sweeter” have never lowered the price of eggs a call from their idol to do so, seismic tremors were registered during concerts of the American star, especially in Ireland. According to a study by the Nomura bank, two weeks of the artist’s tour will increase the US GDP by 0.02%, indicates The echoes .
Several X accounts of fans of the singer have reposted ads, accompanied by #SwiftiesForBlackDogs, encouraging their subscribers to emulate them or even adopt these dogs. However, some internet users warn against leaving animals behind. In the US it is also called giving up your four-legged companion “black dog syndrome” (black dog syndrome in French).
“Some people see [chez les chiens noirs, NDLR] aggressiveness and less friendly dogs when this is not the case. It’s like a black cat, some people won’t adopt one because it brings bad luck.”explains Melanie Collemiche, manager of a shelter in Calvados, to BFMTV. Second Chance is now waiting for a celebrity to highlight black cats to perform the same experience.
