The risk carrier achieves the strongest growth in brand value, up 23% to reach US$18.7 billion: a record annual growth. Allianz is in the top 15 of the fastest growing brands Allianz is the world’s leading insurance brand for the 4th consecutive year according to the Interbrand 2022 ranking.
For the 4th consecutive year, Allianz is ranked as the world’s leading insurance brand by Interbrand and remains in 34th place among the 100 most recognized brands, all sectors combined. The value of the Allianz brand reached USD 18.7 billion compared to USD 15.2 billion in 2021, an exceptional growth of 23%.
With this double-digit growth, Allianz is now one of the 15 fastest growing global brands last year, ahead of other brands in the insurance industry.
According to Interbrand, this growth is our customers’ and investors’ recognition of the brand’s influence on purchasing decisions over the past months. This growth in brand value reflects not only its solidity, but also its influence and its ability to bring its raison d’être to life on a daily basis: “We secure your future”.
Allianz’s global partnership with the Olympic and Paralympic movements has also helped to underline Allianz’s role as a global insurance company supporting the world of sport and the values of sport.
” We are very proud that Allianz is the world’s leading insurance brand for the 4th consecutive year. This achievement reflects the commitment of our employees and our distribution network, who are proud of our company and the values that the Allianz brand embodies, and who give them substance on a daily basis by being present to our customers in every moment of their lives. “says Marie-Doha Besancenot, CSR, Brand and Communication Director at Allianz France.
“The Allianz brand enjoys a great influence in France and around the world. In a very competitive environment, we are pleased that our customers, and in particular our 5.5 million customers in France, recognize themselves in the values of solidity , professionalism, commitment and closeness, which Allianz uses on a daily basis.” , adds Christophe Dépont, Brand Director for Allianz France.
To see the full ranking of the top 100 brands, visit https://interbrand.com/best-global-brands