St. Louis Blues opponents will be a little less unlucky to visit the penalty box at Enterprise Center, since each visit to the penalty box by a player from the visiting team will mean a $100 donation towards a dog foundation. assistance.
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The Missouri organization has pushed the concept of the “doghouse” – literally “the doghouse” – one of the nicknames given to the penalty box in English. The team announced a partnership with pet food company Purina, which will donate up to $15,000 to local companies for the cause.
“During the course of a hockey game, there are times when players get too excited or play too aggressively, and they need to take a break. At Purina, the two cornerstones of positive reinforcement are redirecting inappropriate behavior and ending on a positive note,” Purina Vice President of Brand Christina Lawrence said in a statement Thursday.
The money raised will be used to train dogs to help humans with tasks or simply to bring them the necessary comfort.
A good ambassador
The Blues won’t have to look far to find the perfect ambassador for this new partnership. Barclay, the team’s official four-legged friend, will play a key role. The dog provided by the company of St. Louis Duo Dogs was the first to join a full-time professional sports team, in March 2021.
Barclay came to the Blues family in 2018 when he was just a puppy. Three years later, he joined the group again to accompany the players in their various off-ice activities, including hospital visits. He is also present at games to help calm children or adults with autism as well as ex-military personnel who have difficulty coping with noise and lights at the Enterprise Center.
Beyond the cause, this partnership will make it possible to advise owners on the behaviors to show in the presence of their pets. The Blues will also launch the Blue Note Pets Club, a subscription system providing access to pet privileges, including exclusive access to Purina experts.
“The Purina Doghouse represents a unique opportunity to provide enthusiasts with tips to help them with their pets at home. We are working to make the power of animal positivity even more accessible to members of the community who need it most,” concluded Christina Lawrence.