According to a forecasting firm, Apple could offer health insurance by 2024. This would be based on data collected by the sensors on the Apple Watch and iPhone.
Apple has the capacity to know a lot about the health of the users of their Apple Watch. With its sensorssensorsthe watch records many body data, such as temperature, blood oxygenation rate, arterial pressurearterial pressure. The accessory can even perform basic electrocardiograms. This data is processed and compiled with that entered by the userApplicationApplication dedicated iPhone. Data that can indicate the fitness level, even the health of the user of the Apple Watch.
That is why, according to an analyst from the foresight company CCS InsightInsight, Apple may well enter the US health insurance market. He wanted to partner with a large insurance company. With the data collected, Apple would have a significant advantage in this universeuniverse highly competitive in the US.
Insurance … not reassuring
In exchange for the collected data, the subscriber can then benefit from a price reduction. It is also an operation as lucrative as it is low risk for Apple, which can know the condition in real time physicalphysical wearers of his watches and even make predictions about the future of their health. If Apple could embark on such an adventure, it is because the company is looking to develop its service activities, according to the analyst.
This is already the case, for example, with the Apple Card, a virtual bank card offered in collaboration with Goldman Sachs and Mastercard. It would be a natural progression for Apple, while these activities already generate around $20 billion per year. quarter. Currently, this accounts for slightly less than a quarter of activity.
Analysts predict that by 2030, a third of Apple’s revenue will come from the sale of software and services. So, although it only concerns the US market, this prediction about the marketing of health insurance on the part of Apple is obviously not really reassuring. It could even be counterproductive despite a price that could prove attractive.