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Direct Assurance and Lidl join forces through an exclusive offer from Direct Assurance


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( — From November 3, 2022 until December 31, 2023, Lidl Plus will integrate the loyalty application that allows its 4 million active monthly users to benefit from exclusive discounts, Direct Assurance, into its catalog.
Lidl Plus users will thus be able to benefit from €100 refunded for any new car insurance contract taken out with Direct Assurance.

Through this partnership, Direct Assurance is working with a major retailer for the first time. It is also the first partnership for Lidl with a player in the insurance sector in France.

Shared values ​​about price and quality

This partnership between Direct Assurance and Lidl makes sense in more ways than one. For more than 30 years, the two brands have been committed to the French to protect their purchasing power. Besides giving their customers the opportunity to save money, they have the common goal of offering quality products at the most reasonable price.

“Our direct model allows us to offer car insurance at the best price without compromising on quality. We are proud to share the same values ​​as a committed brand like Lidl, and it is around our joint commitments that we have consolidated this partnership,” explains Henry de Courtois, CEO of Direct Assurance.

“Lidl Plus aims to support customers in their daily lives by giving them a concrete answer to purchasing power. We are happy to be able to offer them a supplementary offer in this direction with a partner who, like us, is committed to quality and price. confirms Michel Biero, managing director of purchasing and marketing of Lidl France.




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