For the first time since 2018, the Tourist Office management team was on an official trip to the United States. From June 6 to 12, the Saint-Martin delegation held a series of meetings in the New York metropolis.
A trip to the United States to meet its partners and establish new relationships with leading travel agencies and media.
Saint-Martin wants to build loyalty and innovate for an American clientele, whose interest is always growing with regard to the art of living, gastronomy and a change of scenery. Saint-Martin has a lot to offer in this area, and makes it possible to multiply experiences in this direction.
The resumption of flows, since the reopening of the borders and the good trends of 2022, confirm that France remains a popular destination for Americans and in particular Saint-Martin.
The Tourist Office team, led by Valérie Damaseau, was able to talk with PMG, its representative agency, about the actions carried out in 2022 and develop strategic plans for 2023.
This trip falls under the banner of collaboration, because the Tourist Office is pursuing the objective of forging useful and effective partnerships to continue to develop the destination.
Thus, the team met with the airline Jet Blue, which has a competitive strategy, with the aim of setting up promotions and areas of growth. Commercial presentations and exchanges with more than 70 travel agencies and tour operators have enabled Saint-Martin to stand out as an attractive product for the American market, with numerous proposals for authentic, original and complete trips.
Saint-Martin’s know-how in tourism aroused the interest of a dozen leading American media, such as Vanity Fair, Uptown Magazine, who came to attend a press lunch. The opportunity to also remind you that the Gastronomy Festival will take place from November 11 to 22, 2022.
Finally, a meeting with Atout France, which is the national tourism operator that defends the interests of French territories and supports the development of the French tourist offer, laid the foundations for marketing and communication actions to strengthen the visibility of the island in the United States, thanks to its American office.
Atout France supports the adaptation of the tourist offer to the new expectations of visitors in terms of sustainable development, new services and digitalisation. Everything Saint-Martin needs to stand out and innovate with American customers.