Spending time outdoors with the family and looking at the glistening snow, cheeks rosy from the cold is undoubtedly one of the small pleasures that many cherish during the winter months.

Besides, the best way to face the cold season with confidence is to be well equipped… from head to toe! And when it’s time to put on your shoes, head to L’Équipeur to find the shoe that’s right for you.

While the Canadian retailer has built its reputation as leader clothes and boots for work, it also offers several products with technical innovations that make life easier for Quebecers.

These include an exclusive range of non-slip boots, available at L’Équipeur, with IceFX® technology, providing increased safety, comfort and confidence on every winter outing. An effective way to reduce the risk of falls and slips this winter!

What is IceFX® technology?

With its innovative design, the IceFX® technology provides better grip on the ground – in the heel and forefoot – thanks to its non-slip sole on icy surfaces.

Two innovations allow you to walk confidently on the ice: ICELANDIC GRIPTMan abrasive fiber-like material designed to grip wet ice, and GREEN DIAMOND® technology, a synthetic quartz impregnated into the rubber.

Well adapted to the reality of cold countries, this technology includes a non-slip outsole that improves contact with the surface, a flexible rubber compound that works in cold weather and advanced grip that helps prevent slipping.

Tested and approved

This state-of-the-art technology has been tested in the laboratory to measure its effectiveness. Specialists at the KITE Research Institute in Toronto test popular boots sold in Canada and have participants walk on one icy and one wet surface.

The test made it possible to assign a result in the form of “flakes” for each model. To get at least one snowflake, the four participants who tested the boots had to be able to climb up and down an incline of 7 degrees or more without slipping dangerously on either type of ice.

Results? A collection of boots equipped with IceFX® technology offered at L’Équipeur is part of the small selection of models that passed the test.

Equally for men, women and children, L’Équipeur offers a range of winter boots with IceFX® technology for the whole family.

IceFX® technology can also be found in the work boot department, and soon dogs will be entitled to it too. Available from several sought-after brands such as WindRiver, Helly Hansen, Dakota and Denver Hayes, you’ll find these boots and a wide variety of products in store to keep you warm and safe this winter.

Walk confidently this winter with non-slip boots with IceFX® technology, exclusive to The Mark’s.


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