stop this trivialized act of mistreatment of cats!


In recent weeks, a new challenge has emerged on TikTok: the Cheese Challenge.

The concept ? Film oneself in the process of swing a slice of cheese on his pet’s head to see his reaction.

Even if it is also carried out on dogs or even on children, cats are among the main victims.

The challenge is considered “funny” and “hilarious” by those who promote it, and Internet users have fun with the reactions of the felines.

However, behind the countless videos of this absurd challenge hides a real animal suffering.

This behavior is violent and traumatic for the animal.

Having a trained eye is enough to realize this: the cat, which absolutely does not understand what has just happened, is paralyzed and petrified.

The flattened back ears visible on each TikTok are proof of this: the more flattened they are, the more frightened or anxious the cat is.

On some videos, the cats, totally panicked, fall backwards from the furniture on which they are standing.

This kind of behavior generates in the animal a growing distrust of his human. He starts to fear all strong gestures towards him.

Step by step, chronic stress sets inleaving it in the constant fear of becoming, again, the victim of his human’s next fad.

The fear can even generalize, the cat then becomes suspicious of humans, whoever they are.

Unfortunately, the Cheese Challenge buzz is fueled by views, likes and comments…

The only recourse we have to put an end to this challenge: report the videos and raise the awareness of the greatest number of Internet users.

Mobilize against the absurdity of these viral videos that traumatize thousands of cats worldwide !

Sign this petition to make the distress of the felines heard.


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