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“The market is at 2% penetration”

Samba Yatassaye, CEO of AMSA Assurances, maintained that in Côte d’Ivoire “the insurance market is at 2% penetration”. It was on the occasion of the celebration of this company’s 50th anniversary on Thursday, November 10, 2022.

Samba Yatassaye takes stock of the 50 years with AMSA Assurances

AMSA Assurance’s 50 years of existence were celebrated on Thursday 10 November in Abidjan. Samba Yatassaye took the opportunity to take stock. AMSA Assurances was created for Ivorians and looking back 50 years we can only have a sense of pride for our illustrious predecessors who worked tirelessly so that 50 after insurance continues to play the role that is his,” it recalled CEO.

For Mr. Yatassaye is 50 years of existence the symbol of endurance and experience. “Today AMSA Assurances is in the top 10 insurance companies. The insurance market is at 2% penetration to say that there is still room”, he continued.

National Insurance Company (CNA) was officially established on November 1, 1972 in Côte d’Ivoire and was the first insurance company on the market with its capital in Ivorian. A pioneer in the market, CNA has over the years been able to reinvent itself to become AMSA Assurances today.

In addition, Samba Yatassaye indicated that his business is “authentic” and is based on the values ​​of solidity, modernity and proximity. In 50 years, the company has become a strong brand that adapts to the needs of the Ivorian population and that continues to undertake, to move forward and, above all, to dream. In the coming years, AMSA Assurances Côte d’Ivoire will pursue its goals,” he said.

To fit into today’s reality, the insurance company intends to add to its essential values ​​exemplarity, robustness, generosity, integrity, endurance, modernity and especially a stronger and more humanistic ambition, mentioned its CEO.

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