Posted November 14, 2022, at 08.00Updated November 14, 2022 at 08.05.
Despite the peculiarity of an edition in Qatar in the autumn and faced with a wind of controversy, especially on human rights and the environmental impact, the football World Cup, which starts on November 20, promises to be one of those rare planetary events , which allows the media – and especially television – to achieve the full in terms of viewership and advertising revenue in the current uncertain economic climate.
Broadcast rights represent more than $2.6 billion in revenue by 2022 for FIFA, or 56% of its annual revenue. At least 3 billion people worldwide have turned on their TV screens to watch the competition live in each of the recent editions. How many will there be in 2022? A staggered calendar and calls for boycott will they weigh?