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The media ready to surf the WC

Posted November 14, 2022, at 08.00Updated November 14, 2022 at 08.05.

Despite the peculiarity of an edition in Qatar in the autumn and faced with a wind of controversy, especially on human rights and the environmental impact, the football World Cup, which starts on November 20, promises to be one of those rare planetary events , which allows the media – and especially television – to achieve the full in terms of viewership and advertising revenue in the current uncertain economic climate.

Broadcast rights represent more than $2.6 billion in revenue by 2022 for FIFA, or 56% of its annual revenue. At least 3 billion people worldwide have turned on their TV screens to watch the competition live in each of the recent editions. How many will there be in 2022? A staggered calendar and calls for boycott will they weigh?



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