If one of these brands of beer were sold tomorrow, this is what its market value would be. This is the analysis carried out by the independent consulting firm Brand Finance, which specializes in brand valuation and strategy consulting. He ranked the most valuable beer brands in the world in terms of the net profit they would represent if they were put on sale to date. Brand Finance defines the value of a brand from a “a net economic benefit that a licensor would obtain by licensing the mark in the open market“.
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Since the global lifting of Covid-related restrictions, the beer market has experienced strong growth. In France, we have seen an increase of 51%, i.e. a growth of 12 points since 2021. But what are the ten most successful beers in the world? While the first three brands in the ranking are unavoidable, other brands still little known to the general public also take the lion’s share, such as the Mexican lager Modelo Especial, ranked in fifth place, or the Chinese lager Snow (6th). At the top of the list, the Mexican beer Corona – having suffered more from the pandemic than its competitors – posted a good increase of 21% and reached the value of 6.9 billion euros in 2022. It is closely followed by the brewer Dutch Heineken, which represents 6.80 billion euros, and the Budweiser brand (belonging to the Belgian-Brazilian brewing group Anheuser-Busch InBev), valued at 5.52 billion euros.
Top 10 most important beer brands in the world in 2022
1. Corona: 6.9 billion euros
2. Heineken: 6.80 billion euros
3. Budweiser: €5.52 billion
4. Bud Light: 4.43 billion euros
5. Modelo Especial: 3.84 billion euros
6. Snow: €3.54 billion
7. Kirin: €3.15 billion
8. Miller Lite: €2.85 billion
9. Coors Light: €2.85 billion
10. Asahi: €2.46 billion
Alongside these brands, craft beer – a movement that emerged in the United States in the 1980s – continues to dig its furrow. This sector now weighs 11% on the American market. A phenomenon that has since spread to Canada, the United Kingdom and France. In 2020, craft beer already represented 7 to 8% of the French market and, in 2021, there were around 2,000 craft breweries in France. So who will win the battle?
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