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Published on 3 June 2024 at 12.17.
Richard Sengmany
Reading time 2 minutes
Axa Partners, a global travel assistance and insurance group, unveiled the second episode of its web series titled “Real Life Stories” last April.
Launched in fall 2023, it features authentic testimonials from its customers and support staff. This second opus relates the return of little Ian from the United States to his home in the United Kingdom, following his premature birth on American soil. The episode is produced by the agency Elephant and focuses on the collaboration between aid managers and the aid provider’s network of health personnel. It is visible both on Axa Partners’ YouTube channel, its Linkedin and Instagram accounts and on its website.
“Following customer thank you messages to our support staff, we created this Real Life Stories campaign. The idea of this web series is to promote and raise awareness of the support manager profession and to attract talent. explains the subsidiary of the Axa group, which is leading a campaign of this scale for the first time. Translated into English and Spanish, the episodes are produced by the group’s local units around the world.
“It is a global campaign, these films are like corporate films, which allow us to explain who we are, to understand our missions. It is important for our communication,” emphasizes Axa Partners. “For two years, our communications strategy has been to deliver on our brand promise: to act for human progress, combining passion and cutting-edge expertise to protect what matters in…
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