Disney+ will increase its prices in the United States, Hulu offers will also be a little more expensive. What about France?
Disney+ is not done with its rate increases. During the presentation of its third quarter financial results, the American giant revealed that it would increase the prices of its ad-free streaming service in the United States to $11 per month, an increase of $3 from today. , starting December 8. Users who wish to continue paying the same price will have to subscribe to the offer with advertising which will be launched on the same day. In other words, the offer with advertising will not really be cheaper, you will just have to pay more to continue enjoying the uninterrupted experience that customers already have.
Disney+ will increase its prices in the United States
The American giant has also declared that it will increase the prices of its ad-free Hulu offer by $2, to raise it to $15 per month, starting October 10. If you accept the advertisements, you will pay from this date $8 per month against $7 currently. A spend of $10 per month will provide Disney+ and Hulu with advertising. The bundle including Disney+ without ads, ESPN+ with ads and Hulu increases by $1 to $15 per month, but there is a $13 per month option to enjoy all three services with advertising. Without any ads, this pack costs $20 per month.
Hulu deals will also cost a bit more
Disney did not hesitate to explain the reasons for this price increase. Although the company added 14.4 million new Disney+ subscribers this quarter (for a total of 221 million across all services), operating losses for its streaming division fell from $293 million in the year. last at nearly $1.1 billion. Production costs for Disney+ and Hulu are exploding and Disney intends to recover this money.
What about France?
In any case, these figures contrast greatly with those of its main competitor. While Netflix is preparing its own offer with advertising, the platform is currently losing customers. It is counting on advertising to boost its growth where Disney simply hopes to make a profit. If Disney’s finances are tricky enough for its streaming division, Disney+ is in a better position. The American giant has not, for the time being, mentioned any price increases in the rest of the world. To be continued !
