Three new IQOS sticks were approved, while two menthol electronic cigarettes were rejected.
Any chance of seeing a flavored product approved?
Philip Morris’ heated tobacco is said to be less harmful than smoking.
Concerns continue for e-cigarette manufacturers in the United States. A few days ago, the Food and Drug Administration (FDA) again rejected the marketing application for two vaping products manufactured by tobacco giant RJ Reynolds. The Vuse brand vaporizers in question were menthol. According to the American Health Organization, “existing evidence shows that non-tobacco-flavored e-cigarettes (…) pose a known and significant risk to young people; in contrast, the data indicate that tobacco-flavored e-cigarettes do not have the same appeal to young people and therefore do not pose the same degree of risk.”.
However, a few days later, the FDA approved the sale of three new tobacco sticks for IQOS, marketed by Philip Morris International (PMI). Called Marlboro Sienna, Marlboro Bronze and Marlboro Amber, none of them come with any taste other than tobacco. For many observers, these new decisions leave serious doubt as to whether the FDA will ever approve a flavored product.
In 2020, 34 million people continued to smoke in the United States. Flavorings in e-liquids have already shown their importance in smoking cessation, and it seems difficult to imagine that the US government will succeed in keeping its population away from smoking without them.
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