For ordinary mortals, a fuchsia pink sauce with an unknown composition does not really make the mouth water. On social networks, on the other hand, where the unexpected look, very food pornof this sauce takes precedence over its taste, the “Pink sauce” has become the most discussed condiment of the moment.
It all starts on the TikTok account of Chef Pii, the nickname of a 29-year-old American who presents herself as a cook based in Miami. Her videos of her spreading pink sauce on various foods quickly racked up over forty million views.
Of course, after such success, Chef Pii set out to put his sauce on sale. It is therefore now possible from the United States to have a 444-gram bottle of Pink Sauce delivered for the modest sum of 20 dollars (about 20 euros).
As often, this meteoric rise on a social network was accompanied by its share of criticism, in particular concerning the quality of Pink Sauce, and debates as to whether its consumption was really safe. It must be said that at the start, Chef Pio quite simply refused to reveal the ingredients of his preparation.
Dragon fruit and amateurism
Under pressure, the American finally revealed that she uses sunflower oil, garlic, chilli, milk, distilled vinegar, and above all, dragon fruit (or pitaya), which gives it its color. distinctive. These explanations were not enough to reassure the skeptics, especially since the site on which his sauce is sold is full of typos and missing information. For example, the label states that one bottle contains 444 servings.
Despite an amateurism that deserves to raise an eyebrow, the TikTokeuse believes that the backlash against her product is largely disproportionate to its potential harm: “I am a normal person and I wake up with millions of insults”she explains to the Washington Post.
While many critics claim that she cooks her own sauce in her kitchen, Chef Pii assures that everything is prepared in an industrial facility that is perfectly in order and certified by the health authorities. Information that she refuses to discuss, however, is the taste of this mysterious sauce.
