A videographer and YouTuber specializing in Japanese culture reveals his action plan to shut down major Japanese restaurant brands like Sushi Shop.
Sushi-Shop, the king of sushi in France and Europe
In France, Sushi-Shop is a giant. It is one of the largest brands dedicated to small Japanese dishes. The French company has even managed to establish itself as the European leader in its niche with more than 160 stores in twelve countries, 20,000 daily customers and a turnover of 202 million euros in 2017, more than half of which comes from online orders delivered to customers. The restaurant chain has been helped by the rise of Uber Eats and Deliveroo in France, so much so that today it seems unstoppable.
But its very high prices and the criticized quality of its products can make one shudder. True Sushi, Makis, California or Sashimi aficionados will prefer to turn to other less famous brands and restaurants, but more known for the quality of their products. THE “fast food” Could Sushi then be threatened with extinction?
This YouTuber wants to destroy the Sushi Shop
At least that’s what YouTuber Louis-San hopes. The French videographer, who has almost 400,000 subscribers and specializes in Japanese culture, has published a video in which he announces that he wille the war against low-cost sushi. More specifically, he reveals that he wants to destroy Sushi-Shop and Planet Sushi. The two Japanese restaurant chains are in the young entrepreneur’s sights. “I want to destroy Planet Sushi and Sushi-Shop. I think what they are doing is not good and it is expensive.” To fool the giants, Louis-San reveals his ultimate project: open a high-end French restaurant chain in collaboration with the Parisian fishmonger Viot, who already offers a restaurant counter serving Japanese specialities.
The goal for the YouTuber is to “to give the French back the taste of raw fish, we want a small counter with two options, one for lunch and one for dinner, a little more expensive.” A more intimate brand with “the boss and his assistant, that’s all.” Louis-San even reveals that he has “see you this week” to set in motion what he considers to be “his ultimate goal”.
This desire to offer better products goes hand in hand with the decline in the Sushi market “snack” In France. Previously unsurpassed on the podium of the French’s favorite snacks, it has just left the Top 10 in 2024. The flagship product of the 2000s and 2010s has to face increasing competition and is suffering from the price increase. It is towards a more premium and high-end formula that the small Japanese court could regain color and would see its clientele develop. A clientele that is even more eager for ramen, soups or sandos, widely popularized by the anime and manga that the heroes love.
By Alix Odorico
90s kid who grew up on DBZ, Ocarina of Time and Malcolm and has since become a firearms expert in Resident Evil. Worships James Bond and his tuxedo.
