Giving Tuesday is coming: be ready! – Photo credit: Optimy
Although the “Giving Tuesday” generosity movement is often considered an individual activity, it has evolved to involve local groups, non-profit organizations and businesses. If you’re still in doubt and not sure if it’s worth the trouble and time to invest in it, read on!
Giving Tuesday is linked to that very special time of year
Giving Tuesday is the Tuesday after Thanksgiving in Central America, so it usually encourages people to show generosity and empathy. In fact, the end of the year is a time when people feel more concerned about the misfortunes of others, generous and open to giving to the less fortunate among us.
If we take into account the complex situations linked to the health crisis (isolation, health problems, social distancing, threatened professional situations, etc.), Giving Tuesday is an event that makes sense.
Giving Tuesday has a reputation that is second to none
You can see it on the Internet: the concept of Giving Tuesday is often preceded by a hashtag, an essential element on social networks to increase the visibility of a keyword.
It may be a bit bizarre to imagine that your company’s visibility could be increased through a social impact movement, but that does not take away from the good intentions, gestures and generosity you show.
In addition, social media allows you to reach many more people and get data about potential donors that you do not yet know. This is important for your next business projects.
Giving Tuesday, a grand event
At the start of 2012, the events around Giving Tuesday made it possible to collect 10 million dollars worldwide. He arrived $2.47 billion in 2020. Studies have shown that small donations increase over time and that recurring donations are also increasing. That doesn’t mean you absolutely have to ride the Giving Tuesday wave, just that it works!
It’s actually well-known, expected and already planned for many local groups, non-profits and businesses, so what’s stopping you from getting involved too?
Of course, we know that it can be a challenge to plan an initiative like Giving Tuesday, or you don’t know where to start. It’s nothing, we’ve compiled everything you need to know to get started and ready to host an effective corporate Giving Tuesday in one eBook.
Checklist, calendar, tips, advice for adapting to the “new normal” we live in, etc., everything is available for download, so don’t hesitate: ask for yours!
The e-book is also available in French.