Like a large number of sectors within the service area, the insurance market is in the midst of a digital transformation. FRIDAY, a new insurance company, has established itself in France to offer a simplified offer of home insurance and 100% online. A year after arriving in France, FRIDAY commissioned Ifop to assess the maturity of the French market for this type of offer.
The survey tells us that the French are quite quick to mobilize digital technology when it comes to insurance choices, but know little about new insurance companies. Nevertheless, 43% show some interest in the offerings of these players who are coming to refresh the insurance landscape. Whether classic or digital, home insurance must meet the number one requirement of the French: good value for money. It is on this axis that the new insurance company has its card to play: thanks to competitive offers, it can win customers in a market today shaken by inflation.
In order to secure its customers and build loyalty, the organization with whom the insurance is taken out must be available by phone to its customers to offer them peace of mind. To seduce the French market, new insurers must convince customers of the human dimension of their offer.
