The insurance companies spent 100 million to attract customers in 2021
This figure includes advertising and commissions. And that sets off a debate: Should we advertise for basic insurance?
All funds combined, advertising expenditure in the compulsory health insurance (AOS) amounted to almost 62.4 million francs in 2021 (photo illustration).
Yvain Genevay / Tamedia
“The day the increase in health insurance premiums was announced, I got off the train and saw all the ads for the funds. This challenged me,” says Baptiste Hurni, National Councilor (PS/NE) and president of the Romande section of the Swiss Patient Association.