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Wendy’s launches Wendy’s Rewards in Canada

Wendy’s Rewards™ is the loyalty program that delights

BURLINGTON, ON, that 7 November 2022 /CNW/ – Wendy’s® today announces the launch at Canada of its Wendy’s Rewards™ loyalty program, which allows customers to collect points to redeem for delicious meals of their choice from the menu.

How can you collect points? Throughout the day, Wendy’s customers will earn 10 points for every dollar spent on food and beverages*. It’s that simple!

“Wendy’s has exceptional loyal customers and we are pleased to thank them by offering the Wendy’s Loyalty Program to Canadasaid Liz Geraghty, Head of Marketing – International at Wendy’s. Who doesn’t want to be rewarded for eating favorite meals at Wendy’s, like FrostyMDJunior Bacon Cheeseburger and Baconator BreakfastMD ? “.

Wendy’s continues to make life easier for its customers by allowing them to order fresh, appetizing meals through its mobile application, which also provides one-finger access to deals and promotions. All you have to do is make a purchase at Wendy’s to collect points that count towards the app. For orders placed at the counter or at the drive-thru, customers must scan their QR code displayed in the app to receive the reward points. Points can then be redeemed for meals ordered online or at a restaurant using the Wendy’s app.

Wendy’s has the wind in its sails at Canada for a few years and, with the launch of its lunch menu in May 2022, has gained market share and registered record sales, thanks in particular to meals such as the Baconator lunch, the hot and crispy seasoned potatoes and the FrostyccinoMD. The brand also continues to invest in its digital tools to further diversify Wendy’s services. This growth and innovation is fueled by emphasizing Wendy’s signature elements, including sourcing high-quality Canadian ingredients, such as fresh, never-frozen Canadian beef used in its square burgers; the continued investment in innovation and menu quality, particularly by offering hot and crispy fries, as well as lettuce and Canadian greenhouse tomatoes; greener packaging and invest in delivery services and digital commerce to reach more customers, more often.

Sign up today on the Wendy’s mobile app, available for download on the App Store and Google Play. Earn points on meals from Wendy’s menu and eat for free.

Visit order.wendys.com/location to view the menu or find a restaurant near you.

About Wendy’s
Wendy’s was founded in 1969 by Dave Thomas in Columbus, IllOhio, in USA. Dave has built his business on the principle “Quality is our recipeMD which remains the cornerstone of the system at Wendy’s to this day. The Wendy’s brand, which opened its first restaurant in Canada in 1975, is known for its custom square burgers with fresh never-frozen beef**, its freshly made salads and other signature dishes such as chili, baked potatoes and Frosty dessertMD. Wendy’s Company (listed on the Nasdaq stock exchange under the symbol WHEN) is committed to doing the right thing and making a positive impact on people’s lives. This commitment is particularly reflected in its support of the Dave Thomas Foundation for AdoptionMD and through her signature program Wendy’s Wonderful KidsCM, whose goal is to find forever, loving homes for all children awaiting adoption in North America’s foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people in more than 7,000 restaurants worldwide with the goal of becoming the most successful and beloved restaurant brand in the world. For more information on franchising, visit www.wendys.com/en-ca/franchise.

Visit www.wendys.ca and follow us on Facebook at www.facebook.com/WendysCanada.

Wendy’s app download, account registration and use are required to earn points and redeem rewards. Points have no cash value. Visit www.wendys.com/en-ca/rewards for details.

*Calculated before tax.
**Fresh beef available in the contiguous United States, Alaska and in Canada.

SOURCE Wendy’s Restaurants by Canada

For further information: Marcy McMillan, [email protected]; Katherine Rowan, [email protected]

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