Mohamed Ibrahimi appointed CEO

HAVE date Wafa IMA Assistance’s balance sheet is eloquent with (i) market share growth rising from 18% in 2019 to 23.5% in June 2022, (ii) profit share growth rising from 19% in 2019 to 53% in 2021 , (iii) internationalization of the company through the opening of a reinsurance branch in Côte d’Ivoire to offer assistance products in the 14 countries of the CIMA zone and through an assistance reinsurance agreement for the Tunisian market, (iv) the launch of the digitization of Wafa IMA assistance .

As part of his new missions, Ibrahimi will rely on his technicality, his know-how as well as his commercial and development skills to carry out the missions set by the Board of Wafa IMA Assistance:

1. Profitably expand Wafa IMA Assistance’s market share,

2. Continue regional development through (i) the reinsurance division of Wafa IMA Assistance based in Côte d’Ivoire to seize the opportunities presented by the strong and growing assistance needs in Africa and by prioritizing Ivorian, Senegalese and (ii) reinsurance agreements concluded in the Tunisian market iii) establishment of Wafa IMA Assistance in promising markets to support the development of the shareholders of Wafa IMA Assistance

3. Ensure the maintenance of impeccable service quality, the cornerstone of the relationship of trust established with customers and partners, given that assistance services are often urgent,

4. Accelerate the development of the digitization of Wafa IMA Assistance.

Mohamed Ibrahimi has a degree in economics from Hassan II University, a diploma in financial market analysis from POLYFINANCE / SFAF [Société Française des Analystes Financiers] and a DESS in Banking and Finance from the University François Rabelais in Tours. In 2014, he enriched his academic career with an MBA in Audit and Risk Management and Corporate Insurance from the Ecole Supérieure d’Assurances[ESA] In Paris.

He started his professional career in 1994 in the banking sector to hold several positions and participate in the creation and foundation of the Wafa Bourse. In 2006, he joined the insurance sector as Senior Manager Animation of Exclusive Networks, Brokerage and Bancassurance and then held the position of Deputy Director of Clean & Assimilated Networks, Individuals & Professionals Market in a space insurance company. In 2009, he rejoined the group by joining Wafa Assurance at the head of the Agents and Brokers Networks department with the mission of structuring the commercial function, developing its distribution network, improving its rank in the automotive industry and diversifying the activity of its Exclusive network, before ten years later he took over the management of the Takaful project, where he piloted the study, design and launch of the group’s new subsidiary, Wafa Takaful, as an operator-multi-partner.

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