Trees don’t soar to the sky…even when they’re organic. For years, distributors have supported the extraordinary growth of organic in France. The sector was accustomed to records and double-digit growth. Today, the same actors must manage the decline. Last year, sales of organic products fell by 1.34% according to the Agence bio, responsible for promoting organic farming. A first since the organization published statistics.

Not all sales channels are experiencing the same lack of love. “Organic has the particularity of being sold in a wide variety of circuits”, underlines the Organic Agency. Supermarkets provide 70% of their food to the French, but only 50% organic. Direct sales at the farm and artisan and merchant shops represent 18% of sales. They continue to do well. Their turnover increased by 5.8% and 7.9% respectively in 2021.

Read alsoBroken down, organic is looking for a second wind

But there is…